Keeping true to the design philosophy of Well Told Designs, this collection of glassware brings the customer on a journey around the glass, right to the origin of their favorite beer style.

Tasked with creating a campaign to shed light on the stigma that accompanies mental illness, I developed the “NoNormal” campaign to capture the attention of teens and get people talking. Launching in May of 2020, to date it has received organic support from numerous celebrities the likes of Chase Stokes, Whoopi Goldberg, Glenn Close, Kevin Love, Nina West, and continues to gain momentum.

Developed Identity, packaging, illustrations and ads for a re-positioned REVV® coffee brand.

Leveraging an iconic movie franchise to promote Dr Pepper, we used the formula for a film trailer to build excitement among retailers and participants.

While part of the in-house creative team at KDP, I was tasked with designing packaging and developing launch communications for a new GMCR Artisan Coffee line.

Development of the KDP identity upon the merger of Keurig Green Mountain and Dr Pepper Snapple Group — with the intent of maintaining the legacy of both brands in the new mark that represented a vibrant future.

As a side project, I’ve been developing a Mad River Valley, VT poster series.

Directing photography to promote the flagship café of Green Mountain Coffee Roasters, in Vermont

Develop identity and packaging for local Vermont business, Vermont Dog Eats.

While part of the KDP in-house creative team, I designed Hugh Jackman’s, Laughing Man® identity (the logo with a smile), I worked to develop packaging that told the story of the brand.

Developing and launching a new cold brew product for GMCR, I developed packaging, identity and launch assets for the new product line.

Tasked with establishing a new process for Industrial Design, within the greater organization, I worked, in conjunction with the innovation team to develop a book and video to establish the new process as the design approach of the future at Keurig.