Tasked with creating a campaign to shed light on the stigma that accompanies mental illness, I developed the “NoNormal” campaign to capture the attention of teens and get people talking. Launching in May of 2020, to date it has received organic support from numerous celebrities the likes of Chase Stokes, Whoopi Goldberg, Glenn Close, Kevin Love, Nina West, and continues to gain momentum.

Leveraging an iconic movie franchise to promote Dr Pepper, we used the formula for a film trailer to build excitement among retailers and participants.

Developed Identity, packaging, illustrations and ads for a re-positioned REVV® coffee brand.

As Bag Balm approached it’s 125th anniversary, I was taksed with taking the brand and evolving it for the next generation. The brand had begun to feel fragmented on shelf and it was time for a change.

By studying the heritage of the brand, I was able to bring it back to it’s roots, while also leveraging the bright green in a different way than ever before. A system was created as we discovered how to brand new innovations like Bag Balm stick. The end result was a system that works across tins, tubes, stics, pouches, and more.

We even leveraged the premium nature of the naked bronze tin for the first time in history to commemorate the 125th anniversary.

While part of the in-house creative team at KDP, I was tasked with designing packaging and developing launch communications for a new GMCR Artisan Coffee line.

Development of the KDP identity upon the merger of Keurig Green Mountain and Dr Pepper Snapple Group — with the intent of maintaining the legacy of both brands in the new mark that represented a vibrant future.

As a side project, I’ve been developing a Mad River Valley, VT poster series.

Keeping true to the design philosophy of Well Told Designs, this collection of glassware brings the customer on a journey around the glass, right to the origin of their favorite beer style.

Approached by Keurig Dr Pepper to help design their newest innovation for Motts®, a kids hydration beverage, I was able to present a playful and energetic design that appealed to kids, but felt natural and heathy enough for Mom to say “yes.”

Directing photography to promote the flagship café of Green Mountain Coffee Roasters, in Vermont

Develop identity and packaging for local Vermont business, Vermont Dog Eats.

While part of the KDP in-house creative team, I designed Hugh Jackman’s, Laughing Man® identity (the logo with a smile), I worked to develop packaging that told the story of the brand.

Tasked with establishing a new process for Industrial Design, within the greater organization, I worked, in conjunction with the innovation team to develop a book and video to establish the new process as the design approach of the future at Keurig.